Territory of Yoga Worldview
Special project for the TERRITORY OF YOGA blog (in Russian) & social media channels. The aim was to reflect the whole yoga and healthy lifestyle philosophy, connecting the TERRITORY OF YOGA brand elements: clothes and yoga studio.
Idea, curation and production
TERRITORY OF YOGA
Idea: A series of photo- and video stories featuring women who personify the philosophy of TERRITORY OF YOGA brand. Each participant answered 10 questions about their lifestyle and habits in Proust questionnaire format.
The shoots took place in different locations of Kyiv. The participants wore TERRITORY OF YOGA unitards in combination with casual clothes and accessories from their own wardrobes.
The shoots took place both in training format as well as lifestyle setting (lunch after training, coffee time with friends, etc).
On the mat and beyond