Territory of Yoga campaign

With a dedicated team of partners, we developed a photography campaign showcasing the client's new collection in collaboration with mehendi artist Veronica Krasovska.

Service

Campaign curation and production

Client

Territory of Yoga

Year

2018

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Flesh-coloured TERRITORY OF YOGA unitards serve as a canvas for unique ornaments and mehendi-style symbols, as brand founder Svetlana Maslennikova invited a famed Kyiv-based artist Veronica Krasovska to create prints for her collection in 2018.

The brand’s statement garment – the stirrup unitard–combines elegance and functionality for any kind of activity, even beyond the yoga mat. 

Therefore, we turned to the athletic and beautiful Tos Tosin and ballerina Sonia Mohova to model the capsule collection.

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The team

Photographer: Ksenia Kargina

Style: Anna Shvets

Models: Tos Tosin, Sonia Mohova

MUA: Marusya Zadorozhnaya